Royal Collection of the Day: Erdem x H&M for Victoria and Mary

You knew that the Erdem x H&M collection was going to be big on the royal scene, right? Erdem = popular with several royal regulars, H&M = popular with several royal regulars, you did the math. We could also deduce that Crown Princess Victoria was likely to be its biggest fan, because she's H&M's biggest royal fan: she's personal friends with the Persson family that runs H&M, she and Prince Daniel paired up with the chain for their GEN-PEP initiative, she's the one that wore an H&M dress to a gala royal wedding. This was expected.

I did not, however, expect quite this level of enthusiasm. Here's what she's worn from the collection so far, all in the last few weeks:

Kungahuset.se

Kungahuset.se

Kungahuset.se

Crown princess Victoria today-8 november 2017 #victoriaofsweden #crownprincessvictoria

A post shared by news about royal family (@newsroyal2) on Nov 8, 2017 at 11:42am PST

Erdem x H&M

This is the royal equivalent of running through the store screaming, MINE! MINE! Victoria, calm down.

Crown Princess Mary, another H&M and Erdem aficionado, managed to wrangle one piece for herself:

#New Crown Princess Mary attended the opening of renoved Skærbæk Power Station in Fredericia (25th October) 💛 #danishroyals #danishroyalfamily #crownprincessmary #instaroyals #royalnews

A post shared by Royal Addicted (@royaladdicted2) on Oct 25, 2017 at 11:51am PDT

Erdem x H&M

Probably the most successful Erdem x H&M showing so far, no? Really just because Mary picked the piece that requires the least styling to be successful.

The question is, what's next? Who's next? Time to get your royal wish lists prepared... (Here's the complete collection and lookbook.)

Erdem x H&M

Some of these coats are very appealing to me. Not gonna lie, I kinda want someone to go for the leopard one.